When a zero ROI is a good thing.

A media agency agreement analysis is like going to the doctor. It should be reviewed annually for proper hygiene to ensure that you the advertiser have all of the industry required safeguards in place to protect your investment.

Note, this is not a legal review, but rather a media industry review that is designed to fairly and equitably protect your media investment.

Our focus is on how the media agency manages compliance to your contractual requirements. This analysis examines all of your media agency controls ranging from Treasury Management to Media Buying Guideline compliance.

This is not a "gotcha" exercise attempting to catch the agency doing something wrong - that's a waste of my time and your money.

The goal here is to ensure that there is proper linkage & stewardship with your media investment.

With 37 years working for some of the largest Brands in U.S. advertising with annual media budgets ranging from $5M to $1.5B, there is little that I've not seen.

I understand the consequences, financial & lost media value, from not having sound media agency contracts in place to govern your media investments, but most importantly, I know how to fix any gaps that may exist.