Accountability is Foundational

Accountability with your media investment is foundational, and to be done well takes effort.

A proper foundation should include a Client -> Media Agency agreement that spells out very clearly your media performance requirements as well as defined consequences for each party that is non-compliant to your terms.

Your Insertion Orders and your media buying guideline requirements should be part of your media agency contract but should be written to protect your media investment.

In a recent analysis of a B2B advertiser with $5M in Digital Media spend, we found that the foundation for this advertiser was non-existent:

1.      Almost all of the Insertion Orders were written by the seller, thus not reflecting the client’s media performance requirements

2.      100% of the Insertion Orders had no language on pacing, fraudulent impressions

3.      In several cases, there was no reference to ad size, flight dates or impression goals even with a CPM goal stated

4.      Agency generated authorizations had contradictory language, terms that allowed for changes without client approval and pre-billing changes that were forecasted thru the end of the year

5.      No buying guidelines in force across a $5M investment

Bridge Media’s methodology provides for a 100% review of your media agency contract, authorization to buy documents, media buying guidelines and all of your media agency’s Insertion Orders generated on your behalf. 

At the end, we make an unbiased, no BS recommendation. 

We do the legwork.  All that is required by you is to put the recommendation into practice with your agency.